ABOUT US


Ashley Murdoch
Experienced founder & CEO, previously led Corethree from inception to successful exit, growing annual revenue
from £0 to £multi-millions.

Dawn Murdoch
Expertise scaling operations & product for Corethree as it grew to 35 staff and dozens of clients across the transport industry.
The Proelium Intelligence Exec Team is made up of the former founder and exec team members of Corethree; a leading mobile ticketing and data platform used by operators like TfL, FirstGroup, Arriva, and TfGM. Before its successful acquisition in 2022, Corethree generated billions of data points and hundreds of millions in revenue for its clients.
Our attention is now firmly focused on developing and delivering even greater success with our unique new offering, Proelium Intelligence.
We are delivering a dual customer engagement (ProEnhance) and insight (ProData) solution that integrates seamlessly – via API/SDK - into existing technology systems; creating extra value in client investments.
ProEnhance will help influence behavioural change and drive customer loyalty and retention by making them feel valued and incentivised. ProData works with client data and connected disparate data to give true insight into how our client’s customers interact with them and the influences around them.
We believe that our new product suite combined with our knowledge of the sector, plus the insights and experience we have of running a high performance, high demand technology business we stand in a strong position to help our clients grow their business and customer engagement.
We Understand.
